Good business relationships are built on trust, consistency, and the ability to have a straight conversation — and that is what we have experienced for more than twenty years with John and the team Proctor & Associates.
Over the years the support has covered shareholding changes, business growth, and the day-to-day complexities of running a specialist construction company. The advice has always been grounded, timely and genuinely useful — whether working through a commercial challenge or planning ahead.
More than anything, they have been a real sounding board at key moments in our business journey. That kind of long-term, trusted relationship is not something you walk away from lightly — and not something you easily find elsewhere.
Elton Sturmfels - Director
We have worked with John Proctor and the team at Proctor & Associates for over 20 years, during which time they acted as our Chartered Accountants across all aspects of our business and personal affairs.
Throughout this period, they provided reliable and practical support with our annual accounts, tax compliance, and structuring of our business and associated entities. We always found their advice to be clear and commercially focused.
More recently, John played a key role in assisting us through the successful sale of our business, JAE East and South Auckland. This included helping us understand the likely range of value’s for the business, preparing financial information for potential purchasers, providing commercial and taxation guidance throughout the due diligence, negotiation and settlement process liaising with lawyers and related parties.
We have particularly valued the combination of technical expertise and practical business advice. We have no hesitation in recommending Proctor & Associates to other business owners.
Kim Fensom - Director
I have worked alongside John Proctor and Proctor & Associates on a number of acquisition engagements, where they were engaged by purchasers to review financial information and lead due diligence.
John brings a sharp commercial lens to the numbers. He quickly cuts through vendor forecasts and assumptions to get to the true underlying earnings and key value drivers, giving clients a clear view of the commercial reality of a deal.
His work goes well beyond surface-level analysis. John and his team get deep into the underlying records and supporting data, giving purchasers real confidence that the financials are sound, particularly where vendor-prepared information is relied upon.
His approach is practical, focused, and aligned with what buyers care about most; sustainability of earnings, working capital requirements, and risk. He also adds value through clear, well-considered advice on ownership structures, helping clients balance tax efficiency with asset protection.
From a broking perspective, John is exactly the type of adviser you want alongside you - he is pragmatic, responsive, and consistently focused on outcomes.
Cameron White - Director